Tuesday, October 8, 2019
Topic Selection and Rationale (Attempt 1 ) Essay
Topic Selection and Rationale (Attempt 1 ) - Essay Example The ability to properly define and/or guarantee protections for unique works or concepts could easily lead to stalemate if the intellectual property is governed domestically yet regulated abroad when doing business in foreign nations. In microeconomics, comparative advantage could explain a potential stalemate when it comes to intellectual property protection. This is when a firm has the ability to produce a work or product at a lower opportunity cost than competition. An opportunity cost is when the highest valued alternative must be sacrificed to select another strategy. If one business operates in a market where there are many competitors, and are able to experience lower cost in the action, competition may be more adamant about protecting their intellectual property as a competitive tool. Because the WTO acts as an agency and forum for these discussions, it is likely that the WTO will become engaged in trying to settle the dispute. A competing company might have very high cost objectives, however they cannot lower their opportunity costs to seek a special project or product innovation. Animosities between the rival companies could cause conflict with the membership of the WTO, based on the high cost of doing business against a competing product able to avoid high opportunity costs. In macroeconomics, inflation could also lead to problems with intellectual property rights disagreements that will ultimately involve the WTO. This is when the price of goods and services rises due to supply, finance, or money supply. Companies that are unable to compete effectively against another company that enjoys comparative advantage may also have inflationary issues arising from the cost of doing business which, in turn, affects overhead costs and production costs. The company could, at the same time, be impacted by inflation associated with international distribution.
Monday, October 7, 2019
Saudi Aramco oil company Essay Example | Topics and Well Written Essays - 500 words
Saudi Aramco oil company - Essay Example The current discourse hereby aims to provide a general overview of the organizational profile of Saudi Aramco, to include a brief historical background, its leadership, employeesââ¬â¢ profile, as well as the motivational and incentives program provided by management to retain and development their current and future human resources. The origin of Saudi Aramco could be traced in the 1930s when an oil concession was reportedly signed between Standard Oil Company of California (Socal) and Saudi Arabia specifically on May 29, 1933 and which eventually was construed to be managed by the California Arabian Standard Oil Company (Casoc) on November 8 of the same year (Saudi Arabian Oil Company, 2012). Other relevant milestones in Saudi Aramcoââ¬â¢s history apparently included the acquisition of 30% of the concession by Texas Company in 1936; and in 1948 when their historical preview disclosed that additional owners were instrumental in the organizationââ¬â¢s further growth and expansion. It was in 1988 that the organization allegedly became state-owned through a Royal Decree that was issued by King Fahd (Saudi Arabian Oil Company, 2012). As a state-owned organization, Saudi Aramco was indicated to officially disclose relevant organization information ââ¬Å"to the Supreme Council for Petroleum and Minerals Affairs, chaired by the Custodian of the Two Holy Mosques, King Abd Allah ibn Abd al-Aziz Al Saudâ⬠(Saudi Arabian Oil Company: Our leadership, 2012, par. 1). The organization acknowledges the need for leadership development programs to ensure that those who manage diverse facets and operations are professionally competent and qualified to lead. There were specifically identified ways to develop the full potentials of human resources to include access to company-wide training and development programs; being sponsors to apprenticeship and specifically identified college development programs; and endowment of academic chairs for qualified personnel to assume
Sunday, October 6, 2019
WOMEN AND LAW Oral presentation Essay Example | Topics and Well Written Essays - 2500 words
WOMEN AND LAW Oral presentation - Essay Example wever, section 1(1) of the Street Offences Act, 1959 (as amended by Sexual Offences Act 2003, section 56, schedule 1, paragraph 2) states that ââ¬Å"it shall be an offence for a common prostitute whether male or female to loiter or solicit in a street or public place for the purpose of prostitutionâ⬠. To understand whether Topazââ¬â¢s activities qualify as an offence under Section 1(1) of the Street Offences Act, 1959 it is first essential to analyse whether Topaz qualifies as a ââ¬Å"common prostituteâ⬠. The term ââ¬Å"common prostituteâ⬠has not been defined by statute though it has been part of statute law since 1824. The term ââ¬Å"commonâ⬠was criticised during the debates on the Street Offences Bill, which became the Street Offences Act 1959. The Criminal Law Revision Committee Working Paper on ââ¬Å"Offences relating to Prostitution and allied offencesâ⬠published in December 1982 stated, inter alia, ââ¬Å"the word ââ¬Ëcommonââ¬â¢ should be removed from the expression, ââ¬Ëcommon prostituteââ¬â¢Ã¢â¬ . In R. v. De Munck (1918) 82 J.P.160 CCA, the Court held that, ââ¬Å"the term ââ¬Ëcommon prostituteââ¬â¢ is not limited so as to mean only one who permits acts of lewdness with all and sundry, or with such as have her, when such acts are in the nature of ordinary sexual connection. We are of the opinion that prostitution is proved if it is shown that a woman offers her body commonly for lewdness for payment in return.â⬠The decision was cited with approval by the same court in R. v. Webb [1964] 1 QB 357 where the proprietor of a massage establishment was found guilty of procuring and attempting to procure masseuses to become common prostitutes. The court followed De Munck and dismissed a contention that the definition should be confined to cases where a woman takes a passive rather than an active role in the lewd activities. In R. v. Morris-Lowe [1985] 1 ALL.E.R. 400, the court held that a ââ¬Å"common prostitute was any woman who offered herself commonly for lewdness for reward. The
Saturday, October 5, 2019
Ethical Vignette Paper 1 Coursework Example | Topics and Well Written Essays - 750 words
Ethical Vignette Paper 1 - Coursework Example However, when a patient is involved in a court proceeding and the court requests for the information regarding the professional services that one received, such information would be disclosed without the consent of the patient or a court order. The disclosure limit would be subjected to a number of laws like the confidentiality, and privacy laws, conduct and ethical duties, but the legal obligations have the duty to warn following the care duty to others like in the case of negligence. The counselors should observe the professional and legal standards that are used in maintaining the privacy of the records, and the obligations of mandatory reporting. These mandatory obligations include reporting the neglect or abuse of children, or the adults that are vulnerable, the duty of protecting or warning the third party that is endangered by the patient, and the role of reporting the impairment or misconduct of a different professional. The disclosure of information occurs only with the required consent or sound ethical or legal justification. In the process of counseling, the clients are informed of the cases where their confidentiality needs to be breached. The confidentiality of a patient is breached when there is a foreseeable and serious harm to the patient or legal requirements. 2.3.4.1. Some exceptional cases may come up providing the counselor some grounds to believe that some harm could happen to the client or some other persons. In this case, the patient will consent to the alterations in the agreement regarding the confidentiality, which should be sought unless there are some grounds to believe that the patient is not able or willing to assume the responsibility of her actions 2.3.4.2. The disclosure of information needs to be constrained to the relevant information that is displayed to relevant persons for relevant reasons that
Friday, October 4, 2019
Juliet is the Better Lover Essay Example for Free
Juliet is the Better Lover Essay Romeo and Juliet is Shakespeareââ¬â¢s greatest love story. With all the characters mixed up in love, hate, war and friendship, the bardââ¬â¢s tale spearheads a current debate on whether Romeo or Juliet was the better lover. This paper attempts to prove why Juliet is by far the better lover compared to Romeo. Experts have reason to believe that Romeo and Juliet were actually juveniles. Romeo was fourteen and Juliet was thirteen. This was evident in Elizabethan royalties where sons and daughters of the rich found themselves pre-arranged to sons and daughter of the same class. Girls were allowed to marry as young as 12. Between Romeo and Juliet, Juliet sacrificed more because she had to pursue her love to Romeo given the fact that she was a girl and was the younger of lover. Being a woman, much less a girl during the Elizabethan times meant following very strict rules. Breaking of these rules meant dishonor, disgrace and punishment from her parents. Although the Romeo deserves the same fate from his parents, the gender difference makes all the difference. ââ¬Å"Elizabethan Women were totally dominated by the male members of their family. They were expected to instantly obey not only their father but also their brothers and any other male members of the family. The punishment for disobey was the whipping stool the Elizabethan girls were beaten into submission and disobedience was seen as a crime against their religion. â⬠(2005) Of the many definitions of love, Scott Peck describes it in his book The Road Less Traveled as; ââ¬Å"The will to extend oneââ¬â¢s self for the purpose of nurturing oneââ¬â¢s own or anotherââ¬â¢s spiritual growth. â⬠(Peck, 1978) In this definition between Juliet and Romeo, it is Juliet who has extended herself. Trusting her life to the poison of the priest, she totally follows the plan hoping that through her sacrifice, Romeo and herself can live happily ever after. During those times when total faith is expected and practiced in society, the belief in earthly concoctions is almost equal to belief in witchesââ¬â¢ ways. But because of her love for Romeo, Juliet allows her heartbeat to stop for three days choosing a life with her Romeo than a well-off life with her parents and Paris. Compared to the sacrifice of Romeo and Juliet, it is Julietââ¬â¢s sacrifice that can be considered weighty because she became consistent with her selflessness for her lover. Romeo couldnââ¬â¢t sacrifice his vengeance for his friend who was killed by Julietââ¬â¢s cousin which made the turns in the story. If love is self-sacrifice then Romeo is a better lover because he killed himself for the love of Juliet but love is not self-sacrifice per se. Love is the act of expanding oneself so that one could evolve from something to something better. To note, Juliet died twice for her Romeo. The first time was when she drank the poison and the second time was when she stabbed herself. So in the matter of the number of times the lovers tried to kill themselves for the love of the lover, it is still Juliet that outnumbered Romeo. She not only outnumbered Romeo in the time she killed herself but in the ways she did it. Romeo only used the poison once but Juliet used the poison and used the dagger to lead her to bleed to death upon her realization that her Romeo was dead. Juliet is the better lover because she was the first one who had to endure a loverââ¬â¢s loss. When Romeo was banished, she grieved for her Romeo more than for her cousin. If Romeo did not instantly grieve the death of his friend, maybe Julietââ¬â¢s cousin would still be alive, but then again the greatest love story would not have been told. Romeo grieved for Juliet only upon knowing of her death, which made very dramatic and weighty due to his committing suicide. However, the drama did not climax at the end of his suicide but it further gained heights when Juliet took the dagger and impaled it into her chest. ââ¬Å"Suicide is not something that happens for a simple reason. It is impossible to rap up in a nutshell the many reasons a person may want to die. The reasons for suicide range from critical injury and fatal illness to momentary sadness or a sudden and emotionally jarring shock. Some reasons may seem logical (if you are in pain and dying anyway, why prolong the suffering? ) while others seem ridiculous (a crush dumped on you in front of friends and you feel humiliated) but whatever the reason, to the person thinking of suicide, they are unbearable. The fact of the matter is that the vast majority of suicides are the result of a complex combination of circumstances, emotions and a psyche in turmoil. â⬠(Hardcastle, 2007) For Juliet, it was definitely a combination of perplexities during that very moment. But surely among them, she had the option of just continuing her life free of anything and everything. She could start anew because she was dead to her parents and families anyway. However, since she was also young and in shock about the death of her Romeo, the dagger was a quick solution to make her be eternally together with Romeo. Juliet definitely chose love. Physiologically, Juliet is more capable of being the better lover. At fourteen, boys will be boys as could be proven by the rage Romeo had when his enemy killed his friend. The clouding of the mind, never mind if he was about to kill his brideââ¬â¢s cousin but the rage of testosterone controlled Romeo. There are physiological differences between girls and boys that would prove their capability of experiencing true and mature love, as explained by Dr. Gurian, 1999. 1. Adolescent boys are four times more likely to be diagnosed as emotionally disturbed than adolescent girls. Given this, Romeo most likely had decided to kill himself but that decision may have been influenced with disturbed thoughts. 2. Adolescent males are four times as likely to commit suicide as adolescent females. Given this data, the suicide of Romeo would not count so much as Julietââ¬â¢s suicide due to gender difference. 3. Adolescent males are routinely found to channel other primary feelings; hurt, pain, grief, into anger. Given this, there would be a possibility for Romeo to have committed suicide due to anger at the whole world than due to love for Juliet. 4. Adolescent boys are 15 times as likely as adolescent females to be victims of violent crime. Adolescent boys commit violent crime at a higher rate than adult offenders. Given this data, the suicide of Romeo does not count more in intensity than Juliet in terms of the violence confronting the adolescents. The shock, fear, courage and other emotions of putting the dagger towards her heart has more weight due to the gender difference. 5. Millions of adolescent boys experience post-traumatic stress due to family, cultural, and socio-economic situations. A post-traumatic boy is ten times more likely than his female peer to act out in a way that is dangerous to another person. Proving who the better lover is most difficult but like in any debate, the definitions must be stated clearly. For this paper, love has been defined as the act of self-sacrifice in the most mature circumstances. Love is an act where a person would consistently show in her actions and decisions that she is bound to another because she wishes the other person expansion of himself with her along with him. The sacrifice of Juliet comes early on in the play as can be taken from the excerpt; ââ¬Å"O Romeo, Romeo, wherefore art thou Romeo? Deny thy father and refuse thy name, or if thou wilt not, be but sworn my love, and Iââ¬â¢ll no longer be a Capulet. â⬠The line illustrates that Juliet will decide not to be Capulet if Romeo do not relinquish his name. This decision also illustrates how Juliet was ready to sacrifice her whole identity just for the sake of her lover. Maybe, for Romeo to become the better lover, he should have been more mature than Juliet. Meantime, the bardââ¬â¢s tale is a unique example of truly big womenââ¬â¢s capacity to love is. References: â⬠¦. , 2007. Elizabethan Women. http://www. william-shakespeare. info/elizabethan-women. htm Peck, Scott. M. MD. 1978. The Road Less Travelled. P. 81. Touchstone New York Hardcastle, Mike. 2007. Teen Advice. http://teenadvice. about. com/mbiopage. htm Gurian, Michael. PhD. 1999. Ten things each of us should know about adolescent boys.
Thursday, October 3, 2019
The Importance of Reading Books Essay Example for Free
The Importance of Reading Books Essay The joy of reading books cant be described in words. Its something that you can understand only by actual experience. There is much more to life than your work and spending time aimlessly with latest technology products. Reading books gives you that much needed break from the chaos in your life. It instills peace inside you, makes you relaxed and also exercises your brain in the process. When you read a book, it feels great to put yourself into a different world that the writer has created for you. Ask any avid reader about this and they too will agree that reading a book is same like watching a movie. When you spend hours and hours reading a book, creating a world with different characters in your mind, your imagination powers are sure to get a boost. Depending upon what you read, you will come out with the same experience as when you watch some really good movie. I have been a voracious reader ever since i learned how to read. Thats why i never get bored even being alone for a long time. I have found that reading books is the best medicine to kill boredom. What starts with reading story books, when you are a kid, turns into reading books for improving yourself as you grow older. From story books - technical management books - self improvement - spirituality and beyond, the journey is fantastic and you learn something with each passing day. You understand your thoughts and emotions more clearly. It makes you realize who you really are and makes your life more meaningful.Reading books will make you a better thinker and a better man. Thanks to technology you can easily find good articles to read on the internet. A great article can inspire and motivate you as much as a great book. Its not how much you read, but what you read which is more important. The only reason i recommend reading books over short articles is because when you spend hours with a thought or an idea then its more likely to stay with you for long time rather than when you spend just few minutes tinkering with it. Its easy to read a quote or an article for few minutes than discard it and continue with what you were doing. But when you invest your time in reading a good book, you end up spending at least a few hours reflecting on its contents as you read. Thus, its likely to stay with you for a longer time and have some positive influence on you. A good reader also varies his reading pace based on the content he is reading and what he wants to get from it. The purpose of reading news articles is different from reading stories, which is different from reading important documents. Over a period of time, you will understand how to vary your reading pace and comprehension based on what you read and what you want from it. Also, just reading good books is not enough. The way you read it is more important. When you come across a new idea or a different opinion, think upon it deeply. Dont accept it or reject it blindly. Try to reason with it and understand the writers point of view. Reflect upon the thoughts that come to your mind whenever you read a great book. You will know whether a book is great or not based on the thoughts it awakens inside you. As you continue this habit of reading and reflecting on what you read, you will start forming your own thoughts and values. It will challenge your mind and the thoughts, customs and traditions that you have grown up with. However, there is one thing which you should always remember when you make this a daily habit, as you are investing a part of your life doing it. Too much reading, without any thinking and action isnt of much use. When you know you are ready to do something its time to move to the next step. Act upon what you think is right and what you have decided to do. Its easy to get so much involved in the reading process, that you forget that the main purpose of reading is to make you a better person which can only happen when you act upon it. Just finishing one book after another without any real action from your side wont help you. What kind of person you want to be and what you would ultimately become depend greatly upon the type of content that you read and how much you act upon them. Reading articles that promote negativity, hatred and give wrong information is dangerous. Its better to not read anything at all than read such articles. Whether you read on some electronic device or prefer reading an actual book. Thats your personal choice. Personally, i prefer to read actual books whenever possible. I find that even after hours of reading my eyes feel fresh and full of energy. Thats something i dont find when i read too much on my computer. Before ending this article, i would like to summarize few important points and also suggest some Dos and Donts of reading: * Always read your content from a safe distance. Neither too close to your eyes neither too far away from your eyes. * Always prefer quality over quantity. Better to read one great book than hundred mediocre ones. * Understand properly what you have read and reflect upon it. * Dont accept anything blindly that you read but think for yourself and try to understand the reason behind whats been written. * Bookmark interesting pages for future reference. You never know when you will need them. * Sometimes it takes more than one reading to fully grasp some thing. Dont be disappointed if you dont understand a book in one reading. Maybe when you come back to it the next time, you will get it. * Focus completely on what you are reading. Dont think about other stuff while reading. * If possible, create a favorite spot in your house for reading books. You will feel more relaxed whenever you are there. * And above all, enjoy your reading experience. The habit of reading good content daily will act like an exercise for your mind and keep you mentally fit and flexible. If you have never given it a try then always remember that its never too late to start a good habit.
Wednesday, October 2, 2019
Airasia Xs Business Environment Tourism Essay
Airasia Xs Business Environment Tourism Essay X targeted the less disposable income travelers who overlooked by traditional airlines even by some low cost carriers. The low price of ticket and abundant of destination network provided travelers more opportunities to fly. Moreover, X explored the new technology to reduce transaction cost for travelers the cell phone sales of ticket. As Asias economic grew, people from Asia have higher spending power and they will select air transportation to travel more frequent than before. X should cater to a broader passengers segment across different needs categories. Back to a short time after the inception of X, the Malaysia Transport Ministry even refused to release the air route from Kuala Lumpur to Sydney for X in order to protect Malaysia Airlines which is the national airline. Afterward, X prepared for IPO but did not want to be list on the KLSE. Due to worry about the Malaysia government could slow down some of Xs expansion and continue to refuse some routes application. X put off the IPO till the end of 2011 and early of 2012. AirAsia Xs industry environment Although the entry barrier of airline industry is high such as huge capital requirement and governmental legal barriers, low cost long haul carriers are suffering strong competition. On one hand, most of low cost long haul carriers are launched by their parent company. For example, X is a sister company of AirAsia, Scoot Airline is a subsidiary of Singapore Airline. They can enter the industry because of the background of their parent company. On the other hand, the cost of aircraft, fuel and airport is the majority expense in airline company, the high bargain power of suppliers gave much pressure to them. Train and ship are the substitutes of airline, but they are hardly to take place of low cost long haul airline. Even though the price is more expensive than bus and ship, low cost long haul carriers provide variable, efficient and convenient transport service. Sometimes, low threat of substitutes indicates high competition in the industry. In Southeast Asia market, Jetstar from Australia and Scoot from Singapore are the main competitors of X. Jetstar is the earliest company to operated low cost model of them, it has much experience about low cost control. It has huge fleet and good quality service. Its fatal weakness is the highest ticket price provided among the three companies. Scoot is a new low cost long haul carrier in 2012. It has narrow route network and higher price than X. However, it has absolute cost advantages in route from Singapore to Australia currently. Compared to them, X has the lowest average ticket price and the largest passenger load. AirAsia Xs Strategy X successfully integrated low cost model in every organizational activities. It sharply griped the true needs of lower disposable income customers to attract new customer segments and created value to customers around low cost. Primary activities Activities Description Inbound logistics Although X formally separated from AirAsia, they still jointly purchase important resources such as aircraft and fuel. It will strengthen their bargaining power towards suppliers. X reduced costly investment in terminal or non-airplane related infrastructure help to decrease the cost of flight for passengers. Meanwhile, X pays much attention to flight safety. It has a high standard aircraft maintenance team. Operations Different from full service airlines, X should maximize its load in each flight to reach the break-even point because of the low enough price. Moreover, X arranges high efficient flight scheduling to increase the profit. Outbound logistics X is an airline company and responsible to long haul transportation. There is no more outbound logistics except the low cost long haul transportation. Marketing and sales In order to attract new customer segments, X was differentiated around low cost and building he global brand. To reduce cost, X utilized 100 per cent online sales before. To make further efforts, X was exploring the cell phone sales of ticket. In spite of the extra cost, X set sales point in at each airport and operated call centers throughout the world. X also had agreements with travel agencies. Service X made effort to keep the booking process and pricing model simple. The ticket price listed online including ticket fees and related tax charge. It is transparent to customers. X never charged any online, telephone or personal booking fees. In late of 2010, X launched BIG program to review more benefit to loyal customers. Support activities Activities Description Infrastructure X used flat organization structure in the company. The structure helped X to reduce the cost of administration and develop the efficiency among the employees. One of the most important activities is preparing for global IPO. This move is the foundation for Xs global expansion. Human resource management Low cost human resource of X absolutely has benefits from the low labor cost of Malaysia. Furthermore, X and AirAsia established their own training academy for new pilots, engineer and cabin crews. It saved a lot of money for X again. Technology development X explored cell phone sales of ticket to make up 100 per cent online sales. It provided more convenient to customers in booking system. Procurement X searched the lowest price with acceptable quality of merchandise or procured with AirAsia to obtain more price advantage. In the value chain of AirAsia X, every activity is around low cost to create value to customers. Some moves in value chain decide the AirAsia Xs cost per seat mile (US$0.02 per seat mile) less than one quarter of the cost of the average budget US s low budget airlines (US$0.09 per seat mile). From the inception of X, it operated as a simple organization structure. X used minimum staffs to complete flight tasks in safety and efficiency. Additionally, the cost of human resource saved a large sum of money for AirAsia X. Labor costs in Malaysia and the absence of unionization helped keep costs low. As wright said, passengers prefer to get off airplane directly onto the airport tarmac instead of added cost to the ticket price. To reduce costly investment in terminal or non-airplane related infrastructure help to decrease the cost of flight for passengers. It satisfied the real needs of Xs target market. Appraisal the strategies of AirAsia X Sustaining development cannot be created by operating business in external environment with high opportunity and low threat. It must depend on resource and capabilities and utilizes them to implement strategies in industry competition. In order to figure out these resource and capability, management must find out resource of value, rareness, imitability and non-substitute from internal environment. In the beginning of AirAsia X, it almost shared all resources from AirAsia to ensure the successful launch. As formally separated AirAsia X from AirAsia in 2010, AirAsia X already had its own value resources such as some suppliers. It provided infrastructure to administrate strategy and develop. Low cost control system but high safety aircraft and standard maintenance is the most valuable resource in AirAsia X. The flight time in AirAsia X changed from day to day is a very different schedule in airline industry. The purpose is to satisfy to break even through arrange aircrafts in the air as long as possible because the ticket price was too low. Low cost human resource in Malaysia is a kind of imperfectly imitable resources. Scoot Airline from Singapore and Jetstar Airline from Australia have no this resource. Low cost philosophy also is important imperfectly imitable resource. AirAsia X can achieve very low cost per seat mile as US$0.02 when the average budget airlines cost per seat mile is US$0.09. This is mission impossible to AirAsia Xs competitors. As an airline company, aircraft manufacturer is one of the core suppliers. Aircraft selection is very important to airline company; it must consider the size of aircraft depended on fly distance and maintenance cost. AirAsia X utilizes single type of aircraft to simplify maintenance, reduce staff training needs and gain better purchasing term in negotiation. Conclusion Integrated above Porters five forces analysis, value chain analysis and VRIN analysis, the current competitive advantage in AirAsia X is cost leadership. Because of low enough price, AirAsia X can grip opportunity to succeed when other low cost carriers failed. Meanwhile, the competitive advantage offsets some weaknesses such as less diversification of service and differentiation from competitors. With the development of AirAsia X, some current strengths maybe transfer to weaknesses. These will influence sustaining development of AirAsia X. Therefore, AirAsia X should build sustaining competitive advantages in the future. Sustaining competitive advantages Description Cost leadership Low cost philosophy must practices as the core competency throughout AirAsia X. Low distribution cost Currently, low distribution cost is still strength in AirAsia X, but it is heavily relied on online sales. Once information system interruption, AirAsia X will suffer heavy loss, besides, online sales are an easy kind of resource imitated by competitors. Thus, AirAsia X should explore new low cost distribution. High aircraft utilization and operation AirAsia X is good at safe and efficient flight schedule. It balances low ticket price and company revenue. This capability is sustainable and imperfectly imitable. Flat organization structure This capability helped AirAsia X to save a lot of money. However, it is short-term competitive advantage. As AirAsia X expands, flat organization structure will influence the quality of decision making. AirAsia X should maintain this capability to as sustainable competitive advantage. Strong branding and marketing Strong branding and marketing is one of important capability to against competitors expansion. AirAsia X must build its strong branding and marketing. As the completion of budget long haul airlines become sharp day by day. AirAsia X should maintain the capabilities which are easy imitated such as distribution channel or short-term competitive advantages such as flat organization structure.
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